It’s been a while since you updated it and things are moving on. You need better functionality, a fresh look, and you may need to update the services you provide.
Now you’ve made the decision, there are lots of other decisions to make to ensure you get the website your firm needs.
So here are our six essentials to make your new website a hit with clients…
Did you know that people will decide whether to stay or to leave your website in 0.05 seconds? Within the first seven seconds, people will form a rounded opinion about your firm. Forming an opinion about your trustworthiness will start at 0.1 seconds. During that process, your clients will be looking for information they can readily understand, and although they want your legal expertise, they will find legal jargon off-putting.
Building that trust is vital online, and there are several ways you can do that. You can share independent reviews, testimonials, and video testimonials.
Most people coming to your website will be looking for one thing, whether that’s conveyancing, a divorce lawyer, or advice on a contract. Your website should have different sections or pages for areas of law such as family law, business law, property law, criminal law, and personal injury law.
Did you know that this is often the most-viewed part of a law firm’s website? The reason is that many potential clients will want to know more about the lawyer or lawyers who could represent them. They’ll typically be looking for a professional headshot, a description of the lawyer’s qualifications and past career, and their specialisms or areas of interest.
An overwhelming majority of people in the UK primarily access websites and the internet via their smartphones. The figure for 2020 is 60%, Statista says. Just 16% access the internet primarily from laptops. So, your new website must be easy to view on all devices, especially on mobile phones and tablets.
One of the key aims of any website is conversion, turning website visitors into paying clients. So, there should be multiple ways to get in touch with you, rather than merely having one contact page. In fact, each web page should have contact details combined with strong calls to action. You could also have a link to a live chat function where clients could contact you with enquiries and questions.
Research has also shown that people are looking for five things on your website’s home page.
They want you to show them who you are, where you are, what you do, how to contact you, and why they should trust you.